Four brand ambassadors have been introduced by Chivas Regal as part of activities to launch its “Be Real, Be Regal” campaign, the company announced.
This was revealed, according to a statement, at a Lagos Chivas Mansion party.
The assertion reads, “The four ‘New Regals’ namely Folarin Falana, popularly known as Falz; Daniel Benson, now known as Bnxn; Owoh Chrismathner, also known as Zoro; and Tomi Garber also known as DJ TGarbs were all revealed as the new brand ambassadors of the premium scotch whisky brand.”
Chivas Regal’s brand manager, Elizabeth Anthony, commented on the occasion, “Be Real, Be Regal” campaign was borne out of the brands’ commitment to continue to inspire the Nigerian ‘The hustle generation’ the older Gen-Z’s and younger millennials to embody the hustle mentality of redefining culture and creating new paths to success.”
Anthony remarked in a statement on behalf of the new regals, “For us, it is about rewriting the rules, living our truth, and inspiring a new generation of achievers to succeed against all odds. We do not walk the path of success; we create our own. We are redefining culture, and we are proud to be Regals.”
Anthony said, “The Hustle Gen are Nigerians pushing boundaries of a traditionally conservative society and increasingly adding cultural players to the global league heading upwards. They are unapologetically successful.”
On the new Regals, she added, “They are a collective of market specific influencers who authentically live the “Be Real, Be Regal” ethos. They are our voice in culture, and they prove our commitment to cultural participation. The Chivas New Regals all embody these attributes and are all very inspirational in their own rights, which is why they were carefully selected to join the Chivas Regal family.”
